With the 8 figure modeling, you simply choose one of the 20 scripts that have all done over $10 Million in sales, and select one for your script to model:

With the 2nd draft feature, after producing the first draft AI will ask you detailed questions to transform the script from good to hyper-personalized:

With the shot list feature, once your VSL is done, simply click a button and you’ll get a step by step shot list to hand to your video producer to have the video created as it should be.

It’s a clean interface, where you can pretty much do two things:

Create a new product you want it to write VSLs for...

And review the existing VSLs you’ve already created

To get started, simply click My Products, and you’ll be prompted to enter your product and offer info.

Now this is where it starts to get good.

Input any and all information you have about your product or you can literally copy and paste your sales page or your product page, including testimonials (the more info you give it, the better script it can produce)...

And within seconds you’ll get a detailed market research breakdown that looks like this:

This is an editable field, so if you want to add something, you can just type it in.

Typically to get this level of market research…

It’s hours spent reading about the product, determining the customer avatar’s demographics and psychographics, reading reviews, spending time on forums and groups like Facebook groups and Reddit, searching on google and youtube…

With VSL.AI, you can take hours long market research and turn it into seconds.

And if you’d like to add more to it, you can just type it in, but you get the foundation almost instantly.

This is what the full market research looks like, including:

- Avatar

- Primary Goal

- Primary Complaint

- Secondary Goals

- Secondary Complaints

- Promises

- Benefits

- Objections

- Ultimate Fear

- False Solutions

- Mistaken Beliefs

- Expensive Alternatives

Now once you’ve added any details you think it missed, you click ‘Create Your First Draft Now’ at the bottom right, and it begins writing the VSL right before your eyes.

The way VSL.AI works is based on credits

If you look at the top right, I have 10 credits.

These credits are refilled every month with the subscription.

And on the left you can see that using ChatGPT version 3.5 uses .1 credit per script produced…

While ChatGPT version 4 uses 1 credit per script produced.

Without getting too in the weeks, GPT-4 is more advanced than 3.5 in that it has more data points to go off of therefore it’s “smarter” and more efficient, it also has a longer memory and better context window - basically it’s just a more advanced version.

3.5 still produces incredible results, and during testing of 20+ VSL scripts in the beginning, I tried 3.5 and they were excellent.

VSL.AI Feature Conclusion

Although not the main feature promoted in the VSL.AI software, the market research function is incredible.

It saves hours of research, or money if you hired out a copywriter to do this for you.

It allows you to easily make edits in case you wanted to make any changes to make it just right.

The best way I’ve found to use the credit system, is to test multiple scripts in 3.5 and once you get a feel for which one you like best, start using 4 to optimize it ever further.

Also “time to value” is incredibly fast.

Once you log in to the software, it takes you all of 3 seconds to begin using it…

And about a minute to turn out a highly detailed market research breakdown.

No space wasted with unnecessary features.

These are all scripts that have produced more than $10 million in sales.

VSL.AI takes the structure of these winning campaigns, and uses your market research to recreate it in your own style.

This is the general idea with VSL.AI - Using proven script structures, infusing it with your own product, avatar, vision, and style, yields a higher chance of success than trying to reinvent the wheel by starting from scratch.

When asked about the subject in an interview, the founder, Peter Kell, responsed, if you want to climb Mount Everest - which guide do you want?

The one who’s never been to the top…

Or the one that’s been there repeatedly and has a proven process.

VSL.AI Feature Conclusion

Again, VSL.AI comes through by giving you a video ad script with the highest chance of success by modeling from the highest performing ones ever written.

This again sets VSL.AI massively apart from hiring a copywriter that may write an awesome script, but the question is - has the structure of that script proven itself with high sales?

Maybe..

With VSL.AI the answer is 100% yes.

As of the time of this writing, there are 20 8 figure campaigns that the software uses for modeling, but we hear there could potentially be more coming (UPDATE: They now offer much more, click here to see new list of VSLs and other campaigns VSL.AI now offers).

I remember the first time I used this feature…

After the seeing the first draft, I thought “wow, this is good”

Then after seeing the second draft, I thought “this is amazing!”

VSL.AI Feature Conclusion:

The 2nd Draft feature is a game-changing function that takes the script from good to great.

With the information it gets after asking you incredibly detailed questions, it truly makes the script YOURS.

This is where it catches all of the nuances, subtleties, and details that make your script unique to you and your voice.

Truly, an incredible feature.

Once you get your final script, simply paste it in the box and immediately get a shot list for your videographer.

It includes a b-roll shot list, and step-by-step editing directions.

So whether you’re handing this to a videographer, or producing the video yourself, this makes the filming and editing process very straightforward.

If you’re working with an editor, this means less drafts and revisions because you’re giving them explicit instructions.

And if you’re producing it yourself, you have a clear map of how to put it together faster.

I know VSL.AI is working on creating a network of video production partner companies, so instead of going to Fiverr or Upwork, you can send the script and shot list to them as well.

I personally haven’t tried this network out, but I’m sure given their repetition of dealing with these exact types of VSLs with detailed shot lists, it will most likely be better, faster, and cheaper than hiring it out to a stranger.

VSL.AI Feature Conclusion

The shot list is one more important piece of the puzzle to creating video ads with simplicity and ease.

In my own experience, before I used VSL.AI I found some trouble getting videographers to give me what I was looking for based on my script.

Either I gave them too much creative control and they didn't do what I wanted, or it took me forever to tell them exactly what to put in.

This feature eliminates the misunderstandings between you and the videographer and the excessive work of meticulously describing what you want shown.

So overall this feature this really streamlines the process and saves time, money (for revisions), and work.

With their video production partners being an added bonus to make it even easier and better.

Much the same as you would for the VSL script to be created, you input your product data and you can get headlines, emails, sales pages, etc all within minutes.

VSL.AI maintains the principle of modeling from the best, so all of these tools continue to be inspired by the best-performing in the industry.

I used the upsell script and created a 10 minute upsell VSL in less than 20 minutes (after going back through and making edits).

I haven't used all of these features yet, so I will continue to use them and report back here, but this rollout is definitely a testament to the fact that VSL.AI is trying to be the one stop shop for all things copywriting, not just VSLs.

Compliance Checker (feature currently in beta)

Once they’re done with their script, members can easily run it through a Compliance Checker inside VSL.AI.

Just copy and paste it into this section:

And out comes a score from 1 to 10 on the risk scale, as well as recommended steps to make sure you’re more legally safeguarded.

Of course they do recommend running things by your own lawyer if you feel something is risky, but this feature makes it easy and fast to check compliance without needing to spend $1000/hour in lawyer fees.

Let's say you want to quickly test 10 script variations for compliance, just plug them in here and you'll get guidance within seconds.

This is especially useful given the rate that Facebook bans ad accounts as of recently.

Either option give you 10 credits per month, which as discussed above is based on how you use the software.

If you run out of credits before your monthly refill, you can purchase more inside:

You can also join the private FB group once you join, and get some good answers there from either the team behind VSL.AI or other users.